Digital Point-of-View

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Condoms have always been made out to be fun, especially in the western world. There has been a storm of viral ads in recent times my favourite being the Durex Balloon Bunnies which is one of the most successful. It seems during/after every economic downturn there has been a baby boom. Depending on how far down economies go seems to increase the number of humans. Look at port WWII! Maybe a boom Condom ads this time.

Remember Monty Python’s Meaning of Life’s “Every Sperm is Scared” say no more.

There are some very saucy, funny, serious and banned commercials around at the moment.

A new ad for Lifestyles – Skyn Condom Fairy has hit the internet. The nice aspect in this it actually depicts sex! Well sort of! It is a shame that they didn’t back this up with a microsite and other promotions. This seems to have caused an explosion of send ups.

Kids are always a great reason for contraception
http://www.youtube.com/watch?v=nojWJ6-XmeQ
http://www.youtube.com/watch?v=Ij2Xbu-XhCI

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Go into any article on this site and try and copy and paste.

http://www.afr.com/home/

This campaign has been highly effective for this luxury car manufacturer. Audi has jumped over BWM and MB to stake claim to the highest sales in Jan 09. My February this work was quickly undone with MB everything must go – Let’s Talk campaign.

MB has had to defend the campaign that acknowledges overstocking and invites potential customers to negotiate for the best price. But they are not marketing to the core demographic who are willing part with their money at any cost for a MB.
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Nissan has created a totally unrelated TV spot and banner ad up on the page, found a grunge typeface and are now waiting for user to turn up. As of today 30 March only 172,256 views of this channel. So what is the problem?

My guess is that the demographic for the Nissan Z do not hang around school grounds trying to out slam each other. Maybe they should have a “best pick up lines for the over 45s” competition instead.

The real TVC campaign states it perfectly it is all about vanity with the “look at me” mindset.

Great set of creative across multiple media formats produced by Euro RSCG 360 Paris, France

Website: http://www.alinea-change-de-tete.com/

GSD&M Idea City have developed this ad for the new BMW. A piece of the artwork created in the TVC was displayed in Grand Central Station NY. The campaign was followed up with other media including and iPhone Game. If anyone has seen any print please let me know.

Watch the TVC
Watch the Making of the TVC
Microsite
iPhone Game

Wieden + Kennedy’s Amsterdam office created Let It Shine - a Honda commercial in which a bank of cars arranged in a grid, use their headlights as pixels to create an animated sequence.

Watch the TVC

Watch the Making of the TVC

I have been looking for an email newsletter (eDM) system for some time. After a lot of analysis and dealing with pushy sales people I have settled on Stream Send. I have used Stream Send in an earilier version and I was happy with it then. With Version 2 they have fixed the user interface and added additional tools. The best part is they are one of the cheapest per email send.

Visit Stream Send

Honda on Xbox Live - strange bedfellows.

Honda in the US is hoping to reach a broad audience to push its new hybrid sedan through Microsoft’s Xbox Live - LOL!!! Ok here is the reason they partnered with Xbox: The Honda Insight hybrid is targeted at people between the ages of 24 and 54. Someone didn’t do their research.

Nielsen Media Research tracked usage data by age and gender for all three of the home consoles. Over the course of October to December, 2008, console activity in all National TV Panel homes was measured, and the results are interesting if not very predictable.

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